Make Your Glasses Into a Fashion Statement With Pair’s Swappable Top Frames & New, Wider Base Frames
When it comes to accessories, men definitely get the short end of the stick. According to convention, we’re supposed to invest heavily in a nice wallet and a nice watch — and that’s it! Thankfully, style norms are changing, and accessory manufacturers are offering us guys more and more room to flex our individuality.
Case in point? Pair Eyewear.
Most people own exactly one pair of glasses that they wear day in and day out, which, when you stop and think about it, is a bit like wearing the same necktie day in and day out. Sure, eyeglasses might serve a medical function, but why should that mean you’re limited to a single style or color? Isn’t it a bit wild that you wear the same glasses on a Saturday night at the club as you wear to the office on Monday morning?
Pair was founded on the premise that glasses are a worthy fashion accessory, an expression of personal mood and style, and their innovative solution to the outdated, one-design-fits-all approach of glasses past will help you both broaden your style choices and save you money. Instead of locking you into a single color and style, Pair lets you customize your glasses to your heart’s content, with an ever-expanding array of snap-on colors, styles and themes. In fact, as of today, they’re launching five new, Wider Base Frames, so you’ll have even more variety of size and style to choose from in your quest for the perfect look.
How Pair Works
With Pair, everything begins by choosing a base frame design and color. Men have eight basic frame designs (each costing just $60) to select from, and six color options per frame, so already you’ve got 48 distinct options to choose from, as well as a cleverly designed Virtual Try-On feature to help you assess how each frame might complement your facial features.
Next, you’ll have to choose your lens type, from basic single-vision prescription lenses to reading glasses, progressive lenses, or a simple non-prescription option. Each lens can be optionally upgraded, either with a thinner, high-powered design (an additional $59), a blue-light filter ($49) or light-responsive, transition lenses ($149).
Once you’ve picked out your desired base frames and lenses, the real fun begins. Each Pair base frame is designed to work in conjunction with magnetic “top frames,” snap-on covers that range in style from the simple (additional solid color choices) and the psychedelic (confetti and tie-dye options, for example) to the artistic (Van Gogh and Frida Kahlo) and the fan-tastic (Marvel, Harry Potter and professional sports leagues).
At this point, you might be thinking that these snap-on top frames are cumbersome or flimsy, prone to falling off the second you start to run or jump or try to catch a bus. Nope! We’re happy to report that the top frames are light and sturdy, while the magnetized design does an excellent job holding them in place. They’re also light and thin enough that you’ll forget that you’re even wearing them, which is a major plus for something you’ll have to have resting on your face for hours on end, day in and day out.
As for the personalization, well, there are literally hundreds of top frame designs to choose from, with prices of either $25 or $30, so you can afford to buy a half-dozen or more before the total cost of choosing Pair approaches or equals the asking price of some of the most popular glasses frames on the market.
Because all of this magic happens online rather than in stores, it’s also worth mentioning that Pair offers free standard shipping on all orders as well as a generous, 30-day return policy, so if you don’t like any of the frames or top frames you’ve purchased, you can return them free of charge within that window.
Partnership With EYElliance
There’s another, less selfish reason to opt for Pair, other than the fact that their frames are stylish and easy on your wallet: they’re also engaged in important philanthropic work. It’s estimated that one billion people worldwide, including 200 million children, lack access to basic eyecare and vision-correcting glasses.
To help the cause, Pair has partnered with EYElliance, a coalition of public and private firms, nonprofits and NGOs collaborating to find solutions. That’s why, for every Pair purchased, they also donate a pair to needy children in the developing world.
In other words, Pair is both good for your wallet and your conscience.
Just Launched: Wider Frames
One of the best things about Pair is that they’re constantly looking to improve their service, update their styles, and find new ways to broaden their appeal. Just recently, for example, they finished months of measurements, customer surveys and fit testing, which led them to the realization that they were lacking in wide-framed offerings.
To help remedy that, Pair’s five new Wider Base Frames launch today, July 19th, 2023. Offering bold designs and a more comfortable fit, these wide and extra-wide frames will range from 140mm in width all the way up to 147.5mm, and encompass styles as varied as the cats-eye-like Harper to the oversized rectangles of the Drew.
If you think you have a wider or more square face, or if you want to take advantage of the extra width to draw attention to your eyes and emphasize your irises, these extra-wide frames might be the perfect pickup for you.
Whether you just want to enjoy significant savings on your next pair of glasses or you’re drawn to the massive variety of top frames and want to add serious personality and versatility to your glasses, Pair offers everything you need to elevate your boring old eyeglasses from one-trick pony into a swappable, stylish expression of your moods, interests and personality.
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